You're trying to build a skyscraper on quicksand. And You Know It.

 You've got 200K+ contacts in your CRM. Multiple data providers. Expensive tech stack. An SDR team sending thousands of emails. Marketing running campaigns. Everyone's busy. Everyone's working hard. 

But your win rates are declining. Your brand awareness is stuck. And when you dig into the data, you can't trust a single number.


What's really happening:
Your data providers promise 95% accuracy but deliver 60% at best.

Manual validation takes months and barely gets you to 70%. Acquisitions contaminate your database with inflated employee counts. Job titles from last year point to people who moved on six months ago. Your ICP is too narrow because "that's what we've always targeted."


Meanwhile, your SDRs are commissioned on meetings booked, not converted. So they blast the same accounts with generic cadences. Marketing wants strategic precision. Sales needs quarterly volume. Nobody's aligned. The database keeps growing, but so does the mess.

The real cost isn't the wasted budget. It's the compounding damage.

Every campaign built on dirty data trains your team to ignore your brand guidelines. Every spray-and-pray sequence teaches the market that you don't do your homework. Every wrong-fit meeting burns your sales team's belief that marketing can help.


You can't forecast accurately because you can't trust your pipeline data. You can't prove marketing ROI because attribution is broken. You can't move upmarket because your positioning screams "we're just like everyone else."

You're trapped in a loop:  pressure for quick wins...

... which prevents building the foundation that would deliver sustainable growth.

We've seen this pattern across dozens of Series A startups in UK and EMEA markets. Smart teams. Good products. Bleeding brand equity through broken operations.

here's what we do differently

We Don't Start With Campaigns

We start with your CRM as the source of truth about who your customers are. We build brand-intelligent enrichment that runs automatically - not once, but on a schedule that keeps pace with market changes. 

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We design qualification workflows that impress even the "no's." We engineer outbound sequences that earn conversation rights instead of burning domains.

We combine deep Clay expertise with brand strategy understanding that most GTM agencies miss. Because we know the future belongs to companies that realise their revenue operations ARE their brand operations.

The transformation looks like this:

What took months of manual work happens in days, automated. Accuracy jumps from 60% to 95%+. Your team reclaims time to focus on growth instead of admin. Marketing and Sales align around clean data they both trust. Your messaging becomes precise enough to resonate, personalised enough to convert.

Most importantly - you build confidence. Your team knows the foundation is solid. The decisions are sound. The growth is sustainable.

We Are Stephanie & Marina

Stephanie is Clay-certified & brings 20+ years of brand strategy and marketing insight, with a particular obsession for turning customer touch points into brand-building moments.

Marina is a Clay expert recommended by Clay themselves, with a track record of architecting complex GTM systems for fast-growing B2B companies. 

Together, we're fixing what's broken in GTM engineering - the artificial separation between brand and operations that's costing companies millions in wasted spend and damaged positioning. We're thrilled to be an official Clay Solutions Partner.

Marina Ghilchick

Founding GTM Engineer

Stephanie Holland

Founding GTM Engineer

Ready to stop building on quicksand? Let's talk.

We engineer brand-led GTM systems that transform your CRM from operational liability to competitive advantage for Series A & B Companies in UK & EMEA.

© Stephanie Holland, 2025.  All Rights Reserved